For example, with shoes, a parent is the style (Nike Jordan) where the child is the individual size/colors with the Style (Red, Size M). can be grouped together on a listing typically with the ASIN having the highest projected volume identified as the Parent ASIN. An ASIN is further delineated as a Parent ASIN or Child ASIN whereby SKU’s of different sizes, colors, flavors, etc. ASIN = Amazon Standard Identification NumberĪ 10-character alphanumeric unique identifier Amazon Terminology assigned by Amazon for product identification. It is typically priced as a % of gross sales on Amazon and sold thorough an Amazon Vendor Manager. ARAP = Amazon Retail Analytics PremiumĪRA is an analytics tool on Amazon Vendor Central. Because of Amazon’s fluctuating buy box price, ASP is an average view of the product’s price. AOV = Average Order ValueĪverage sales price for an ASIN for a determined time period. Learn more about Amazon Advertising Strategies. Advertising is used to drive impressions on the Page. AMS = Amazon Marketing ServicesĪMS is advertising on Amazon to increase rankings and impressions. AMG = Amazon Media GroupĪMG is a program that runs ads outside of Amazon and on Amazon devices like the Kindle to drive traffic to the site.
AL = AllocatedĪ replenishment term – used for Amazon private label. The lower the ACOS, the better an ad is performing. ACoS = Advertising Cost of SaleĪCOS is measured as a percentage showing you how much a sale costs you in advertising money. AAP = Amazon Advertising PlatformĪmazon terminology for Marketing programs on other platforms to drive traffic to Amazon. The A9 algorithm is Amazon terminology for a complex and highly proprietary search function on Amazon that serves up a set of product results in response to keywords that are typed in by the user. The A+ content appears on detail pages below the bullets and above Product Description. Manually created through A+ Detail Page tab in Vendor Central from custom templates. To address this, Ideoclick has put together a comprehensive list of Amazon Terminology, Acronyms, and Abbreviations to help both neophytes and experts should they stumble across an unfamiliar Amazon reference. Ideoclick is your eCommerce services and growth partner dedicated to helping your brand win the internet. Perhaps you have been offended when you heard someone talk about “CRaP”, when in reality it’s a commonly used Amazon acronym for products where Amazon “Can’t Realize a Profit”.
For instance, if you don’t sell on Amazon, you probably have no idea that an ASIN or Amazon Standard Identification Number is synonymous with a SKU. While many might think they know or understand Amazon, we are always surprised by the number of things that maybe they don’t know. Not only is the Amazon ecosystem highly dynamic, it also has its own unique vernacular. Amazon is a complicated world. Even for seasoned sellers, it’s difficult to keep up with all of Amazon’s terminology, acronyms and abbreviations.
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